02Movement test · Silent · 8 seconds
A warm welcome
A short, silent arrival scene exploring the feeling of stepping into Aimée’s and beginning a special experience.
Prepared for Amy · Video concept presentation
A dress. A moment.
A little fairy-tale magic.
A first look at a magical journey through Aimée’s — from stepping inside and discovering the dresses to that special moment in front of the mirror.
Explore the video concept ↓Early concepts and experiments · Shared for discussion
01 · The story so far
The first full draft
A starting point for the story, atmosphere and voiceover, bringing the supplied photographs and a moving mirror scene together.
Full draft · Approximately 29 seconds · Voiceover includedPress play and turn your sound on
This draft includes the soft Aimée’s logo reveal and a faint My Branding Agency watermark. The finished direction could develop the transition from black and white to colour, with subtle sparkle effects and a refined voiceover.
A little context before you watch
These are early ideas, rather than finished videos. Some generated scenes change the person’s face, hair or other details from the original photographs. The tests below help us explore movement and atmosphere while we decide on the best approach together.
These are early ideas, rather than finished videos. Some generated scenes change the person’s face, hair or other details from the original photographs. The tests below help us explore movement and atmosphere while we decide on the best approach together.
Small scenes · Different possibilities
Exploring the magic
Four short experiments to watch separately. Each explores a piece of the journey; all four are silent and carry a faint preview watermark.
03Movement test · Silent · 8 seconds
Discovering the dresses
A silent browsing scene exploring gentle movement, the boutique setting and the anticipation of finding a favourite dress.
04Multiple-reference experiment · Silent · 8 seconds
Photographs into movement
This test draws on several reference photographs to explore a more connected moving scene. The person’s appearance changes, so it is useful for discussing atmosphere and movement.
05Original mirror experiment · Silent · 8 seconds
A little fairy-tale magic
The original mirror experiment explores that special moment of seeing a dress come to life. The hair and appearance differ from the photographs; this is a demonstration of the effect.
Finding the right approach
Where could we take it?
The heart of the idea is the feeling: anticipation, discovery and that wonderful moment when a dress feels right.
One possibility
A fictional fairy-tale character
We could use a clearly fictional model, perhaps with different-coloured hair, taking inspiration from the photographs while keeping the boutique and dresses recognisable. This would give the story its own character without suggesting an exact likeness.
Another possibility
Your real boutique moments
If you have any real video footage available, we could build around that instead. Clips of arriving, browsing and trying on dresses would preserve the real people and details, with the magic added through editing, colour and subtle effects.
Over to you, Amy
What feels most like Aimée’s?
I would love to hear what you think of the story and which moments you like best. Does the fictional fairy-tale direction appeal to you, or would you prefer to explore an approach using real footage?
Please reply to the email that brought you here with your thoughts.
Your feedback will help shape the next version.